Rebranding Strategy for Versace China
Solo Project2024
In response to evolving market trends and consumer preferences, Versace's rebranding strategy focuses on elevating craftsmanship and appealing to younger, fashion-forward consumers.
To support this strategy, a one-month pop-up store will be launched in Sanya, China, tailored to the Asian market and strategically designed to drive engagement among high-net-worth Chinese consumers.