An AI-Powered Virtual Assistant and Interactive Platform for Sephora.com
Solo Project2025
A swipe through a product page. A scroll through reviews. Then—hesitation. For many beauty lovers, the online shopping journey often pauses here, waiting for a real-world confirmation: a friend’s opinion, a store visit, a sample to try. Despite the convenience of e-commerce, the emotional assurance of in-store guidance still shapes purchase confidence.
This project rethinks that pause. By introducing an AI-powered virtual assistant and a storytelling-driven “Beauty Academy,” the experience recreates Sephora’s signature sense of expertise and play—online. Merging personalization with immersive interaction, the concept empowers users to explore, learn, and decide with the same confidence they find at the beauty counter.