Rebranding Strategy for Versace China
Solo Project2024
In response to evolving market trends and consumer preferences, Versace's rebranding strategy focuses on elevating craftsmanship and appealing to younger, fashion-forward consumers.
To support this strategy, a one-month pop-up store will be launched in Sanya, China, tailored to the Asian market and strategically designed to drive engagement among high-net-worth Chinese consumers.
Campaign Film for Ann Demeulemeester
Director | Stylist | Casting | Editor2024
My sorrowful soul sings silently, lullabies for dreamers. The eyes of lies like ice, as they look through me. The stain of vein to remain, continues to paint me. My body inevitably sculpted by you, hidden within a crafted facade.
The three are one, they intertwine, one tries to be quiet, the other starts to questioning again. They talk to each other, they fight each other, and eventually they dim in exhaustion.
Global Expansion Plan for Thom Browne
Solo Project
2023
The proposed Thom Browne store in Las Vegas represents a strategic expansion into a key luxury market.
With a prime location on the bustling Las Vegas Strip, this store aims to capture the essence of Thom Browne's iconic style and commitment to luxury.
With a carefully allocated budget covering startup costs, operational expenses, and marketing initiatives, the Thom Browne store is poised to make a significant impact in the Las Vegas luxury retail landscape.
10 Years Plan To Build Dior Brand Equity
Researcher | Marketing manager | Creative director
2024
Christian Dior embodies sophistication, elegance. Mr Christian Dior, created a legacy that has stood the test of time and earned an impressive reputation among luxury consumers.
To accomplish this, Dior has developed a ten-year strategic plan to enhance its brand equity. With this plan, Dior will continue to captivate its audience with its signature style and unparalleled quality.
U.S. Denim Brand Sourcing Strategy
Marketing Officer | Sourcing Manager
2024
Blue Revival is an innovative apparel company leading in sustainable fashion with a focus on recycled denim garments. It prioritize sustainability throughout production process, minimizing environmental impact and promoting circularity within the fashion industry.
By adhering to stringent sourcing guidelines and employing a circular economy model, it repurpose denim materials to create garments while reducing fabric waste and environmental harm. Blue Revival's efforts establish them as a pioneer in sustainable fashion, inspiring positive change across the industry.
Interactive Installation With Processing
Solo Project
2022
During the pandemic, I realized the insignificance of humanity in the vast cosmos. This project encapsulates my journey of introspection and inspiration during a time of global crisis, highlighting the transformative impact of art and human connection.
This project offers audiences the opportunity to engage with keyboards through simple interactions such as moving the cursor and tapping keys, creating an immersive experience.
VR Shopping Experience For Marsèll
Solo Project
2022
Marsèll is an Italian luxury shoe brand known for its high-quality leather footwear and unique designs. The brand has gained a loyal following worldwide and is celebrated for its distinctive blend of traditional Italian shoemaking techniques with avant-garde elements.
By harnessing Augmented Reality (AR) technology, the project aims to explore and implement innovative solutions to enhance the online shopping experience for customers.